Rebranding Method

It starts with perspective

In 2021, we set out to challenge the way financial account connectivity works. Our perspective was that restricted account connectivity stifles innovation and hurts consumers. By creating a new and fundamentally better connectivity option, we could unlock consumer potential and fuel the next generation of fintechs.

What we did worked. We created a paradigm shift in consumer financial account connectivity with a novel solution that now powers the largest fintechs in the world. As we continued building past connectivity and into data and payments, we felt it was time for our brand to evolve and represent our relentless push for better.

We set out to design a brand that imagines a better future. One that offers a new perspective, challenging conventional ways of doing things. One that puts the consumer first, valuing their control over financial data. One that embodies the novelty behind Method's technology, embracing the electric nature of what we're building. One that feels uplifting, bold, differentiated, and, well, Method.

An iconic logo

Logos are hard because they lay the foundation for the wider brand language. It took many months of sketching and prototyping, but we're proud of where we landed. Our new logo is an electric and dynamic preview into a company building from a different perspective. It looks great static, but really comes to life in motion.

We've also gone away with the dark, developer-y green and moved towards a more sophisticated look. The highlight of our new color palette is Method Opal, a vibrant shade of cyan that calls its own name.

Visual cornerstones

Method's new brand leans on two distinct visual elements: electric gradients and supergraphics. The former is our take on what Method's technology feels like (or so, has been describe to us as): magical, rich, and fast. The latter doubles down on the essence of perspective – a nod to the cards in our refreshed wordmark and larger vision of providing consumers with a better perspective of their financial data.

Commitment to consumers

By traditional standards, we’re a developer company: we write lines of code that other companies copy and paste into their code to do cool things. The truth is, our motivation behind doing what we do is to ultimately enable consumers like you and I to have better financial experiences. This is what matters most to us and why we get excited to build every day.

We understand that at the end of the day, it's not about electric gradients or bold supergraphics to consumers. It's about trust and security. By humanizing a rather technical product and empowering consumers to make smarter financial decisions, we hope we can help offer a refreshing perspective rooted in trust.

Coming soon

In the coming weeks, Method's new brand will be updated across all surface areas including our Elements. We will also be announcing the release of the new Method Dashboard, a translation of Method’s API into a mirrored dashboard experience. It has been redesigned and rearchitected from the ground-up with new functionality including role-based access control, data visualization, custom reports, universal search, self-serviced team creation, key rotation, SSO/Passkey login, and more. Send me a message if you're interested in getting early access: devan@methodfi.com.

Thank you

The ethos of Method remains the same: we believe consumers deserve better financial experiences. We’re going to continue building the rails to make sure that happens while pushing the boundaries of what’s expected in our space. We could not be more excited heading into the new year.