Helping Aspiring Millennials Take Financial Flight
Budge
Budge is an affordable direct-to-consumer subscription based money program that helps aspiring millennials eliminate debt, build emergency savings and plan for the future.
Industry
Personal Finance
Website
Products used
Connect
Data
Pay
Number of employees
2-10
Budge was born from a desire to support busy millennials who do not have access to traditional financial planning advice. Industry standards typically require a minimum threshold of $100k in investable assets to qualify, which exclude 76% of Americans aged 24-41.
Budge offers an alternative solution to help users relieve financial stress. Budge’s platform provides tailored recommendations and action steps that can be completed in the app to help users accelerate debt elimination, build short term savings, and plan for the future based on their current financial standing.
Through Method, Budge has been able to securely and seamlessly connect its users’ debt accounts into their personalized dashboard within the Budge app.
Other finance management applications have been able to consolidate users’ account information by collecting all their credentials. But with Method, Budge was able to onboard users’ real-time balance and APR data with only their consent.
Method’s payment rails enables users to take action to pay down debt from within the app. This action-oriented debt ecosystem has never been possible before and distinguishes Budge from other personal finance management applications.
– Yan Avery, Co-Founder & CTO of Budge
Objective
Budge’s objective was to enable customers to see all of their liabilities and set up tailored debt payoff strategies from within a single location, increasing the probability of achieving their financial goals.
Budge’s pilot project sought to validate product market fit among a limited number of users. Budge’s solution is tailored to millennials with $10K+ in personal debt, $5K or less in savings, and $100K+ in annual income. Budge best supports individuals with earnings above their basic cost of living, but who need personalized support to attain financial health.
Approach
Budge uniquely weaves scalable coaching advice with prompts that make it more likely that users automate debt avalanches and fund short term savings. It proposes tailored solutions, such as automatic paycheck withdrawals to help customers reduce debt quickly in a structured and organized way. In-app payment capabilities are designed to enable Budge users to take action to pay down their debts in a few clicks.
Method met with Budge and laid out a plan of API enablement that would power their desired solutions and get them to market in a matter of weeks. Method’s Liabilities Data Connect API delivers the real-time, consolidated view of all debt for users using only their PII and consent, while the Liabilities Payment API enables electronic payment to more than 15k financial institutions.
Benefits for Budge Users
Partnering with Method unlocked a number of benefits for Budge and its users:
Comprehensive account view across a user’s liability stack with Budge’s personalized insights
Real-time liability data, including APR, so users can roll balances from higher APR debt to lower APR debt faster
Seamless onboarding experience without the hassle of connecting multiple financial institutions or aggregators to link their accounts
In-app payment issuance to increase the likelihood that users take steps toward financial health and to deliver real-time delight by removing payment friction
Streamlined KYC operations to prevent fraud and ensure data security
Method was able to provide the frictionless onboarding, account linking and entire money movement process via a single API. By keeping Budge out of the flow of funds, Budge was able to focus on other areas of product development, rather than spending months on costly bank compliance and set up.
Impact
At this early stage of Budge’s journey, Method enabled Budge to complete its initial pilot project and validate its offering. This pilot was a clear success with high NPS, user satisfaction, and product market fit.
In a very short amount of time, Budge onboarded hundreds of users, linked thousands of liability accounts, reached an overall NPS score of 84, a technology satisfaction rate of 8.6 (out of 10), engaged with its users at an average of 2.6 ongoing transactions per customer per month and gained over $15M of total debts under advisement.
Thanks to Budge I’ve reduced my credit card debt by $6k and put away an additional $8k in savings within 3 months. All without any changes to my current cash flow.
– Josh, Budge user
About Budge
Budge is an affordable direct-to-consumer subscription based money program that helps aspiring millennials eliminate debt, build emergency savings and plan for the future. Budge allows its users to connect with coaches through office hours, live presentations, community and chat, as well as execute against their financial plan in minutes, and move on. To learn more, visit budge.app.
About Method Financial
Method’s APIs are redefining financial connectivity with real-time, read-write, and frictionless access to all consumer liability data with integrated payment rails. Method helps lenders increase revenue by streamlining customer acquisition, improving underwriting accuracy, and increasing line utilization through balance transfers, all without the need for a consumer’s username and password. Today, Method powers solutions for over 60 fintechs, lenders, and FIs including Aven, Bilt, Upgrade, and Figure. Method is backed by a16z, Abstract Ventures, YC, Truist Ventures, and more. To learn more, visit methodfi.com.